A finished spot. One concept direction, developed properly, then produced end to end — boards, style frames, every shot, sound, final files ready to run. Not a deck of options.

Counted from approved concept, not from the first call. One Ad is 1–2 weeks (7–10 business days). Campaign is 3–4 weeks for all three — faster per ad than doing them one at a time. Custom depends on the piece; we'll set a date on the call. The direction phase before that depends on how fast notes come back.

By how much is in the ad — how many different places, moments and camera setups it moves through. Length isn't what the work costs; the same ad costs the same whether it runs 28 seconds or 34. I'll tell you what fits before we start, and flag it before we go over, not after. Extra setups are $400 each.

Three directions means three half-built ideas, and one of them was always the favorite. I'd rather spend that time making the right one good. If you come in with an idea, we refine it. If you don't, I'll invent one. Same price either way.

The pipeline is AI-assisted, and that's why this takes two weeks instead of six. But most of what makes a spot work isn't generated — product accuracy, logo animation, type, compositing, grade. That's Cinema 4D, Blender, and After Effects, and it's nine years of doing it before AI was part of the work. AI is the reason it's fast. It isn't the reason it's good.

One round on One Ad and Campaign — per ad on Campaign. A round is one consolidated set of notes on the whole piece, not a rolling conversation. Revisions refine the approved direction — timing, pacing, color, copy. A different idea is a new direction, and I'll say so before doing it, not after.

You get full, unrestricted use of the finished spot — worldwide, every medium, forever. No usage fees, no renewals, no agency metering you by term and territory. I keep the right to show the work in my portfolio; if it's under embargo, tell me and I'll hold it.

Included. I'll handle sound design and music unless you'd rather supply your own. Licensed tracks are cleared for your use and the license is named at delivery, so you know exactly what you have before it runs.

Brand assets, product footage if there is any, approved copy or script if there's text on screen, and one person who can approve. Committee approval breaks a schedule faster than anything else.

An agency costs several times this and adds layers between you and the work. Here you talk directly to whoever's making it.